SS25 PUMA x FENTY x SMURFS

2025

PUMA Sportstyle

packaging

The starting point is Smurfette's house, one of the most recognizable shapes in pop culture, reinterpreted here as the structural and graphic logic of a shoebox. Lavender, white spot pattern, and the illustrated mushroom facade turn a familiar format into an object that belongs fully to the Smurfs' world without losing its function. Form, color, and surface detail do the work simply and directly, which is exactly what the collection called for.

CREDITS

Packaging Manager: Jennifer Naikoi
Project Manager: Gabriela Mendez-Acevedo
Image rending & editing: Self-produced