AW25 PUMA x Manchester City

2025

PUMA football

packaging

Four kits, four distinct narratives, one season. The 2025/26 Manchester City jersey packaging project covers the full range of the club's identity: its history, its city, its culture, and where it's headed. Each box is built around the story of the kit it holds, translating the visual language of the jersey directly into surface, material, and graphic system. Different starting points, consistent approach.

CREDITS

Packaging Manager: Nils Grosse
Project Manager: Thomas Brown
Photography & image editing: Self-produced
Additional Photography: PUMA