AW25 PUMA x VANDYTHEPINK

2025

PUMA Sportstyle

packaging

Street food culture is the entry point, specifically the rituals and visual codes of fast-food takeout that run through Vandy's design universe. The shoebox takes the shape of a burger container, pulling familiar formats into a new context where sneakers and late-night cravings share the same aesthetic language. A dustbag referencing crumpled paper, receipt graphics, food-tray details: each element extends the narrative without overstating it. The result is a cohesive object that celebrates Vandy's food-inspired world through restraint as much as excess.

CREDITS

Packaging Manager: Jennifer Naikoi
Project Manager: Jalen Fitzpatrick
Photography & image editing: Self-produced