The visual attitude of 90s football, loud, graphic, built on contrast, is the starting point for this packaging concept. Translated from the jersey into a physical object, the design captures the boldness of an era that expressed identity through color, texture, and graphic weight. Layered visuals and a deliberate tension between tones reflect a generation of football culture rooted in individuality and confidence. The box carries that same energy: expressive, direct, and unapologetic about where it comes from.