SS26 PUMA x RB Leipzig

2026

PUMA football

packaging

The starting point is the kit itself, specifically the glow-in-the-dark effect of the black and blue jersey and the graphic pattern drawn from its design. Rather than illustrating the story of the collaboration, the packaging translates it directly into surface and material: a mirrored blue foil finish that reinterprets the jersey's signature effect, extended across a box built around contrast and pattern. The result is an object that feels continuous with the kit it holds, same visual energy, different form.

CREDITS

Packaging Manager: Nils Grosse
Project Manager: Robin Renner
Photography & image editing: Self-produced

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