SS26 PUMA x BVB

2026

PUMA football

packaging

The design starts where the jersey starts, with the architecture of the Stadium Rote Erde, built in 1926. The geometric pattern of the entrance gates, the tension between cold black and raw sandstone, the material honesty of ironwork and stone: these are the visual references that shape both the kit and the packaging concept. Rather than narrating the anniversary, the box inherits the same logic as the stadium itself: structural, restrained, and built around contrast. A surface that doesn't illustrate history so much as it absorbs it.

CREDITS

Packaging Manager: Nils Grosse
Project Manager: Tim Wormser
Photography & image editing: Self-produced
Additional photography: PUMA

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